{
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  "docSlug": "8493ef97b9fad00a",
  "documentTitle": "23rd Global CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
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  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 10,
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  "notes": "The chart highlights a significant decline in CEO confidence across both short-term and medium-term horizons, mirroring levels last seen during the 2009 financial crisis.",
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  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CEOs' confidence in their own organisation's revenue growth over both time frames is down, sharply so in the near term.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
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    {
      "bbox": {
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      "kind": "chart",
      "text": "Line chart showing trends for Global economic growth, Confidence next 12 months, and Confidence next three years from 2007 to 2020.",
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    {
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      "kind": "metric",
      "text": "CEO revenue confidence: 22%",
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      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd951-dfa2-7185-b39e-2d04b8ad821b",
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      "kind": "paragraph",
      "text": "Concerns over slower global growth are filtering into CEOs' views of their own progress. Exhibit 3 charts CEOs' confidence in their own organisation's short-term (12-month) and medium-term (three-year) revenue growth prospects against their optimism regarding global economic growth.",
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      "kind": "source-note",
      "text": "Source: PwC, 23rd Annual Global CEO Survey. Note: From 2012 to 2014, respondents were asked, 'Do you believe the global economy will improve, stay the same or decline over the next 12 months?' Base: Global respondents (2020=1,581; 2019=1,378; 2018=1,293; 2017=1,379; 2016=1,409; 2015=1,322; 2014=1,344; 2013=1,330; 2012=1,258; 2011=1,201; 2010=1,198; 2009=1,124; 2008=1,150; 2007=1,084)",
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      "kind": "title",
      "text": "Twelve-month and three-year revenue confidence fall to levels not seen since 2009",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document presents the problems and complications faced by CEOs, including uncertain economic growth and trade conflicts",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f397f761-2cc5-4a16-9162-a29606373770",
      "evidence": "The document highlights the potential costs of inaction, including decreased growth and increased pessimism",
      "position": 0,
      "objective": "What are the costs of inaction in the face of global economic uncertainty?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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