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      "text": "3 Introduction\n4 Key findings and insights\n5 The current landscape\n10 What will determine winners and losers\n15 How to position your firm for success\n23 Conclusion\n24 Methodology\n27 PwC technology tools\n28 Contacts",
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      "text": "This is our third survey charting the rapid evolution of fintech. Our 2016 Global Fintech Survey, Blurred lines: How fintech is shaping financial services, revealed established financial services (FS) organisations’ concerns about the threat to their market position as fintech set new benchmarks for agility, customer insight and cost. Our follow-up in 2017, Redrawing the lines: Fintech’s growing influence on financial services, highlighted the shift towards collaboration as startups realised they didn’t have the scale or customer trust to compete with long-established FS organisations head-on, while FS looked to fintech partnerships to help strengthen operational efficiency and boost innovation.",
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