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  "documentTitle": "Crisis Preparedness 2019",
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  "notes": "Features a donut chart showing the breakdown of crises experienced, with a callout highlighting the 69% statistic.",
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      "kind": "callout",
      "text": "Of those who have experienced >5 crises in the last 5 years\nMean: 9  Median: 8  Range: 6–29",
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      "text": "Nearly 7 in 10 (69%) leaders have experienced at least one corporate crisis in the last 5 years — with the average number of crises experienced being 3.",
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      "text": "Figure 1: Crises experienced in the past 5 years. 69% of participants have experienced a crisis within the last 5 years. More than 5 (7%), 2-5 (29%), One (24%), None (38%), Don't know (3%)",
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      "text": "Crisis experience rate: 69%",
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      "kind": "paragraph",
      "text": "Clearly, crisis is here to stay. Nearly all respondents (95%) – including those who did not report a crisis – expect to be hit by one in the future. The 5% of respondents who do not expect to experience a crisis in the future might feel \"inoculated\" by their recent experience – or they could be engaging in wishful thinking. (Or both.)",
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      "kind": "paragraph",
      "text": "The sheer number of crises reported is striking in light of our definition of the phenomenon: a major disruption to multiple functions of the enterprise – and one with the potential to significantly harm your reputation.",
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      "text": "Crises don't discriminate. Like companies themselves, they come in all shapes, forms, and sizes – and no one, and no region, is immune. What's more, the very definition of a crisis will vary by industry. For example, consider a wind storm: for a financial services company, it's a meaningless event; for a utility, it could trigger a catastrophe.",
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      "text": "What's more, the risk scales up: companies with more than 5,000 employees are more likely to have experienced more than 5 crises – an average of one per year.",
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      "kind": "source-note",
      "text": "Source: PwC Global Crisis Survey of 2084 respondents",
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      "text": "Nearly 7 in 10 (69%) leaders have experienced at least one corporate crisis in the last 5 years – with the average number of crises experienced being 3.",
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      "text": "It's not if. It's when: No one is immune.",
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