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  "documentTitle": "Crisis Preparedness 2019",
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      "text": "We also uncovered a disequilibrium between internal and external information flows: while executives are generally confident in their internal communication dynamics they feel most vulnerable in communicating with external stakeholders.",
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      "text": "Figure 7: Areas of vulnerability and confidence",
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      "text": "We also uncovered a disequilibrium between internal and external information flows: while executives are generally confident in their internal communication dynamics they feel most vulnerable in communicating with external stakeholders, with nearly 4 in 10 (38%) ranking this as one of their top three areas of vulnerability. This makes sense, considering that internal teams are naturally more familiar to business leaders. But it doesn't make sense when you consider the well-documented risks of an incomplete or inaccurate public response to a crisis, or the fact that your greatest risk can arise from any stakeholders — customers, regulators, shareholders, the media — kept in the dark.",
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      "text": "In crisis, getting facts quickly and basing your response on them, are key to successful outcomes. In a world of split-second virality, incorrect, insufficient, or misleading information (or even correct information spread at the wrong time or in the wrong way) can increase your exposure and amplify the crisis.",
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      "text": "As crisis specialists, we know that the potential damage of a crisis — and whether or not you emerge stronger from it — is not so much governed by the nature of the crisis as it is by how well you handle it once it arrives. And there are three bedrock elements to successful crisis management: preparedness, a fact-based approach, and effectiveness of (all!) stakeholder communications.",
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      "text": "There's plenty of work to do on this front. While 87% of respondents agree on the importance of establishing facts accurately, nearly 4 in 10 report that they didn't actually have the facts they needed to mount an effective response. And one-quarter of organisations acknowledge that they did not communicate effectively in their most serious crisis. This presents a significant opportunity for companies to learn from the mistakes of their peers by investing more in fact finding in the early days of a crisis.",
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      "text": "Source: PwC Global Crisis Survey of 2084 respondents",
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      "kind": "title",
      "text": "Some companies emerge stronger — and even experience revenue growth — after a crisis, while others falter. What's the secret sauce?",
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