{ "docId": "019dd923-5ca1-7489-b63a-30ff11c618f5", "docSlug": "48271a0f02613710", "documentTitle": "Copernicus Market report", "authorId": "PwC", "authorName": "PwC", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 41, "pageCount": 164, "prevPage": 40, "nextPage": 42, "slideType": "industry_trends", "function": "frame_problem", "density": "dense", "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "callout_box" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b63a-30ff11c618f5/41", "deckHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5", "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5#slide-41", "components": [ { "bbox": null, "kind": "callout", "text": "Companies providing EO solutions for agriculture find it too complex to deliver products direct to farmers; their clients remain intermediate users, such as cooperatives people already delivering agronomic services.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-d9f3-76ef-9952-c43efc1a6de8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.43, "x": 0.058, "y": 0.65 }, "kind": "list", "text": "CHALLENGE 1: Companies providing EO solutions for agriculture find it too complex to deliver products direct to farmers; their clients remain intermediate users, such as cooperatives people already delivering agronomic services. CHALLENGE 2: For many farmers, there is a lack of broadband or infrastructure to support the shift to digitalization, as well as a digital skills gap in utilizing the products. CHALLENGE 3: Many farmers still remain unaware of these solutions and the added value they can bring.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "49d6beea-35c8-4ef6-a074-3ef4773ae155", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.54, "y": 0.27 }, "kind": "list", "text": "DRIVER 1: There is a trend towards sustainable agriculture, where farmers aim to balance economic profitability with being socially and environmentally responsible. DRIVER 2: Developing countries are facing food security issues, which can be addressed in part by EO-based solutions that provide early warnings and detect hot spots affecting the farmers. DRIVER 3: Public authorities are starting a shift towards utilizing monitoring services and tools in order to ensure compliance with regulation.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5c0a4b11-b9c2-4b21-a781-89711163d5d1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.43, "x": 0.058, "y": 0.248 }, "kind": "paragraph", "text": "There has been a push towards promoting sustainable agriculture in recent years, aiming to have farms that are economically profitable whilst also balancing its social impacts and ensuring it is as environmentally-friendly as possible. Many EO data solutions can be utilized to help support sustainable agriculture initiatives, such as water management and preventing pollution of the soil, water and air. Many developing countries are threatened by food security issues, arising primarily from natural conditions. However, opportunities for solutions where EO data can contribute to monitoring the impacts of such events are continuing to emerge. The international initiative GEOGLAM (Group on Earth Observations Global Agricultural Monitoring Initiative) helps monitor, amongst others, countries at risk for food insecurity, including providing timely early warning on general food shortages, and the detection of hot spots affecting farmers' livelihood. Public end-users, such as governmental bodies and local authorities, are looking towards EO-data driven monitoring solutions to help identify and measure main crop production areas and ensure farmers are compliant with policies that require responsible farming. These solutions are helping to lower costs, as traditional methods of monitoring have been on-the-spot checks, which are both high in cost and limited in scale.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6538da9f-9320-40b9-88b4-76792847bf00", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.4, "x": 0.54, "y": 0.62 }, "kind": "paragraph", "text": "Most companies developing EO-based solutions for agriculture are limited in how to approach customers. It is too complex to sell directly to farmers, due to the number of farmers and the fragmented state of the sector. Instead, they provide products to farming cooperatives or agronomic advisors. However, some countries do not have many farming cooperatives, and private agronomic advisors can be too expensive for small farms. Hence, there is a large proportion of the market not easily accessed by these companies. Whilst the shift to digitalization is advancing within Europe, there are many countries where farmers struggle to implement new technological features due to remote locations and hence a lack of broadband connectivity or supporting infrastructure. There is also a digital skills gap amongst some farmers, who feel as if they do not have the necessary knowledge to utilize technological solutions easily. There is still a challenge in raising awareness amongst farmers regarding EO-based solutions, both for what is currently on the market as well as the benefits that utilizing such a product could bring. Education and training for farmers for implementing these types of technology is still necessary, so that they understand how to integrate these services into their decision-making process.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "de6c3bfe-4c28-4a58-a6e7-415843c3142b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.028, "w": 0.175, "x": 0.058, "y": 0.095 }, "kind": "title", "text": "AGRICULTURE", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "692f0b7c-d93d-4d7e-aa2b-9dcaf31b1ea4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.028, "w": 0.635, "x": 0.058, "y": 0.135 }, "kind": "title", "text": "DRIVERS AND CHALLENGES FOR THE ADOPTION OF EO FOR AGRICULTURE", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cab9aa2c-b85e-4c92-be37-0cad91908b8c", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Action Titles", "slug": "action-titles", "agent": "Architect", "layer": "slide", "matchId": "019de978-c3b7-74ed-b2e1-7cb884abec68", "evidence": "Action title names drivers and challenges.", "confidence": 75 }, { "name": "List presentation", "slug": "list-presentation", "agent": null, "layer": "slide", "matchId": "fdb1b7e3-f074-4cf6-b658-f18d7f2f34b9", "evidence": "The slide presents information in a list format, with clear bullet points and concise descriptions.", "confidence": 0.8 }, { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "agent": "Storyteller", "layer": "slide", "matchId": "ba04f302-aff9-4059-92aa-c77733d8f682", "evidence": "The slide presents challenges and drivers for the adoption of EO for agriculture, highlighting the complexities of selling directly to farmers.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 155, "from": 38, "beatId": "019de978-bd95-77eb-8d44-c191a03ed714", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": null, "evidence": "Eight sector deep-dives quantifying enabled revenues plus case studies.", "position": 3, "confidence": 70, "parentBeatName": null, "parentBeatSlug": null }, { "to": 132, "from": 38, "beatId": "019de978-be1a-7645-baeb-dacc445f2ef7", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": null, "evidence": "Drivers/challenges, value chains, SWOT explain implications per sector.", "position": 2, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [ { "to": 49, "from": 38, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de978-bf04-74be-b717-df4df0fe02a0", "evidence": "Pattern: industry context (39) -> drivers/challenges (41) -> value chain (42) -> quantified benefits (44) -> three case studies (47-49).", "position": 6, "objective": "Agriculture: from sector facts to quantified Copernicus benefits to case-study actions", "structure": "The Data -> So What? 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