{
  "docId": "019dd923-5ca1-7489-b63a-30ff11c618f5",
  "docSlug": "48271a0f02613710",
  "documentTitle": "Copernicus Market report",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 164,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Includes data from NSR and PwC. Shows shift from traditional data/VAS to information products/Big Data.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "bar_chart_stacked",
    "pie_chart",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-30ff11c618f5/19",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "callout",
      "text": "€ 2.6 to 2.8 billion Global revenues of the EO downstream industry in 2017",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d34f5d43-3c9d-420d-a461-36fb5477266c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "New entrants on the market are expected to trim the shares of legacy players.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-9950-7d84cb2a2a90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Satellite imagery market worldwide, EUR B",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9449f2c3-9fca-46fc-a860-13032940493a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.55,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "chart",
      "text": "World Market Share - Data, VAS, IP and Big Data products",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "860a9937-aa4d-4646-919e-dde4c305856b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global revenue: EUR 2.6 to 2.8 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-9950-82a61b66f3e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.27,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "A nearly EUR 3 B market in 2017, with a 7% average annual growth rate up to 2022, driven by information products and Big Data. Traditionally, the satellite imagery market was segmented between data sales and Value Added Services (VAS).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f75b99fa-8ae4-45b8-b991-80b6e373ed6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "New entrants on the market are expected to trim the shares of legacy players. Incumbent market leaders such as DigitalGlobe (Maxar Technologies group) and Airbus Defence & Space are facing increasing competition from new entrants.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbef2886-1bfe-46c8-aac3-84007589911b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.6,
        "x": 0.38,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Copernicus Market Report I Issue 2, February 2019 I Prepared by PwC I 19",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "014b1ddb-45b0-4135-b649-0e575d875fd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE EARTH OBSERVATION DOWNSTREAM MARKET AT GLOBAL LEVEL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c14e1b92-a847-4e15-92dd-b90bfb61201a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de978-c226-74e8-a6f8-1fbcfd0166c8",
      "evidence": "Stacked bar + dual pies map revenue mix and competitive shift.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 5,
      "beatId": "019de978-bd50-7338-a262-0d32536de265",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Executive summary plus EO market overview, value chain, upstream/downstream, trends.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 11,
      "beatId": "019de978-bdf9-776a-8145-aa762b175e7b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "EO market and Copernicus programme described factually.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de978-be7f-7164-9676-ab36254e198e",
      "evidence": "Sequence moves big picture (p.11) -> value chain (p.13) -> upstream global (15-16) -> upstream Europe (17-18) -> downstream global (19-20) -> downstream Europe (21-22).",
      "position": 2,
      "objective": "Zoom from global EO market into upstream/downstream and Europe-specific structure",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}