{
  "docId": "019dd923-5ca1-7489-b63a-30ff11c618f5",
  "docSlug": "48271a0f02613710",
  "documentTitle": "Copernicus Market report",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 164,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "situation_overview",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a process flow diagram to illustrate the transition from raw satellite data to tailored end-user applications.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-30ff11c618f5/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The role of intermediate users is crucial in the EO value chain, as the interface between the satellite technical features and the end users' specific needs.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f3-76ef-9950-4791b61757b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.94,
        "x": 0.06,
        "y": 0.51
      },
      "kind": "diagram",
      "text": "Terminology and roles for Earth Observation intermediate users and end users",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdcc510a-e741-4e8f-92bb-48b2c6abbd9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.85,
        "y": 0.01
      },
      "kind": "image",
      "text": "Copernicus logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c30bfa4-ce25-420c-b3b6-bd99d1d2ac2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.44,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "The variety of addressed markets implies a need for solution tailoring. The ubiquity of geo-spatial tools, information and applications highlights the wide usage that is made today of satellite imagery. The users of Earth Observation (EO) data are present in many industries, each with very specific needs. However raw data cannot be exploited directly, as it is generally the information contained in the images that is of value. Hence, EO data alone does not bring value, but creates it through the applications that derives from it. The role of intermediate users is crucial in the EO value chain, as the interface between the satellite technical features and the end users' specific needs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "156de7cb-bd0e-4db2-b787-a1a79bbcbcf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.44,
        "x": 0.51,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "EO-based solutions call for different levels of data integration. Because the core activity of end users is not directed at EO products, they generally combine the geo-spatial products they receive with their own relevant sources of information for their business (for instance the type of crops, the function of the infrastructure, the profile of their customers, the reports from their agents, etc.). On top of this integration with their usual data sets, end users are also embracing more and more the benefits of combining multiple digital sources in the frame of Big Data applications. Therefore the challenge for intermediate users goes further than that of the imagery features (pixel size, revisit time, wavelength, geographical area, etc.), and is increasingly involving digital capabilities and multi-source solutions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a1e861b-34c1-4877-bb08-6966804923c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.68,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "OVERVIEW OF EARTH OBSERVATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd6d83a6-9a99-417e-8b41-729a77dffcf9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "0fb6ff77-a69b-47b8-aee3-e60cfcd71f13",
      "evidence": "The diagram illustrates the flow from raw data to end-user applications through intermediate users.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 5,
      "beatId": "019de978-bd50-7338-a262-0d32536de265",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Executive summary plus EO market overview, value chain, upstream/downstream, trends.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 37,
      "from": 11,
      "beatId": "019de978-bdf9-776a-8145-aa762b175e7b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "EO market and Copernicus programme described factually.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 11,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de978-be7f-7164-9676-ab36254e198e",
      "evidence": "Sequence moves big picture (p.11) -> value chain (p.13) -> upstream global (15-16) -> upstream Europe (17-18) -> downstream global (19-20) -> downstream Europe (21-22).",
      "position": 2,
      "objective": "Zoom from global EO market into upstream/downstream and Europe-specific structure",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}