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      "text": "Overall, despite some challenges and a moderate potential in terms of maximum uptake, insurers tend to show optimism on the trends for satellite data adoption.",
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      "text": "Copernicus / Europe's eyes on Earth",
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      "text": "CHALLENGE 1: Contribution of Earth Observation data curbed by the statistical nature of insurers needs for risk models\nCHALLENGE 2: Many insurers are derivative users of Earth Observation products, with limited internal expertise\nCHALLENGE 3: Basis risk is improving but still far from being accurate",
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      "text": "DRIVER 1: Although still a niche, index products offer a steady approach for insurance policies\nDRIVER 2: Post event images allow insurers to anticipate crises management, improving customer service\nDRIVER 3: Opportunities for intermediate market to fill the gap between required Earth Observation expertise and insurers business",
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      "text": "Insurers rely extensively on statistical models for risk modelling, and use long historical datasets to simulate thousands of years of events. The data from satellites can be used for calibration or marginal improvement...",
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      "text": "Traditional insurance policies are difficult to implement on some markets due to the limited presence of local sensors for data gathering. Parametric products offer a good potential for remote areas, in particular for agriculture.",
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      "text": "Copernicus Market Report | Issue 2, February 2019 | Prepared by PwC | 125",
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