{
  "docId": "019dd923-5ca1-7489-b63a-30ff11c618f5",
  "docSlug": "48271a0f02613710",
  "documentTitle": "Copernicus Market report",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 118,
  "pageCount": 164,
  "prevPage": 117,
  "nextPage": 119,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a causal chain structure to link Copernicus models to end-user benefits.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-30ff11c618f5/118",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5#slide-118",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.305,
        "y": 0.65
      },
      "kind": "diagram",
      "text": "Improved transparency on results -> EASE OF COLLECTIVE ACTION / DEFINITION OF TARGETS",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfd4fc58-3ef6-4ea6-a474-fda8f5a156ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.65,
        "x": 0.305,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "GLOBAL CAMS MODELS -> Increased knowledge for climate change monitoring -> DIMINISHED IMPACT OF POLLUTION",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccd43cef-170c-4c4e-bdc3-ad7845fbd84e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.265,
        "x": 0.057,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "If health represents the biggest impact of all from bad air quality, it should not be forgotten that the pollutants or other fluxes also impact the state of our environment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30f0258d-25bb-459a-9684-44c1e7250e03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.265,
        "x": 0.057,
        "y": 0.685
      },
      "kind": "paragraph",
      "text": "In a context of global warming induced by climate changes and pollution, local and global actions need to be taken. Copernicus provides a tool for air quality analysis and forecasts.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca1f46ae-5bbb-4965-8dc7-612fe936f37f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.24,
        "x": 0.38,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Copernicus Market Report I Issue 2, February 2019 I Prepared by PwC I 118",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a70b74b4-a6b7-43cc-9a2f-5259b65e76b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.377,
        "x": 0.068,
        "y": 0.095
      },
      "kind": "title",
      "text": "MONITORING OF AIR QUALITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "953ba15f-f98e-4e68-a5ce-b720b07fa6b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.562,
        "x": 0.068,
        "y": 0.135
      },
      "kind": "title",
      "text": "COPERNICUS BENEFITS FOR AIR QUALITY ACTIVITIES",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddb5aa28-bb0a-44e2-b2f0-d38b09ee9bde",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "4f1d7ce0-fdea-4bce-86bf-a7d010dbd8c9",
      "evidence": "The slide maps inputs (CAMS models) to outcomes (knowledge) to end-user impacts.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 155,
      "from": 38,
      "beatId": "019de978-bd95-77eb-8d44-c191a03ed714",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Eight sector deep-dives quantifying enabled revenues plus case studies.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 132,
      "from": 38,
      "beatId": "019de978-be1a-7645-baeb-dacc445f2ef7",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Drivers/challenges, value chains, SWOT explain implications per sector.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 110,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de978-bfcc-73cd-b74f-0a4bbf4c4798",
      "evidence": "110 takeaways, 111 health context, 112-114 framework + VC, 115 SWOT-like, 116 benefits, 119-121 cases.",
      "position": 12,
      "objective": "Air Quality: cascade to EUR 537M benefits and three CAMS-based services",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 72,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}