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      "text": "The lack of willingness of end users to pay for air quality services implies specific attention should be paid by industries on the investment made into data.",
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      "text": "CHALLENGE 1: Key users are often public authorities who do not have the necessary budget to turn to the commercial data they need for their project\nCHALLENGE 2: The lack of willingness of end users to pay for air quality services implies specific attention should be paid by industries on the investment made into data",
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      "text": "According to the European Association of Remote Sensing Companies (EARSC) 2017 Industry Survey, out of all of Copernicus' six services, the interest in the atmosphere service represented 8% of the interest of the companies surveyed...",
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