{
  "docId": "019dd923-5ca1-7489-b63a-30ff11c618f5",
  "docSlug": "48271a0f02613710",
  "documentTitle": "Copernicus Market report",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 112,
  "pageCount": 164,
  "prevPage": 111,
  "nextPage": 113,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a structured table format to categorize applications, benefits, and end users for two specific use cases: Air Pollution and Allergy Monitoring.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "comparison_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-30ff11c618f5/112",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-30ff11c618f5#slide-112",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market growth rate: 4.6%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f4-73c3-b027-71f4b038191c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.66,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Use of EO data in the air quality monitoring sector. These products contribute to policy and regulations by helping set limit values and control whether they are met.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42ab32bc-9531-4e96-8c84-7d3e6a97a613",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Air quality has a cost that EO can help diminish. In 2015, the cost of premature deaths from APMP and AOP in Europe was 4.5% of GDP. The air quality monitoring market is expected to grow at 4.6% per annum from 2017 to 2022.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "494576a4-1bf7-49e9-80de-2e6dbec19bf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.35,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Satellite data combined with on-ground measurements for improved products. Satellite data provides the advantage of being able to cover large areas, and therefore to anticipate trends by comparing regions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72dfec99-0d8b-46ca-bcbf-00f9f35ed5c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.54
      },
      "kind": "source-note",
      "text": "Sources: OECD; A.L. Preker et al. \"Helath Care Expenditures Associated with Pollution: Exploratory Methods and findings ; MarketsAndMarkets",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0ebc49b-2fd8-4f38-9a17-d22341b66e61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "table",
      "text": "Table showing Applications, Benefits, and End Users for Air Pollution and Allergy Monitoring.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8099143-fac3-465b-803b-6014e7e78e58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "EO DATA CAN BE A SUPPLEMENTARY TOOL IN THE RETRIEVAL OF AIR QUALITY INFORMATION",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d27ca5e7-64cc-4c2f-8dab-6d08ed492d4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "MONITORING OF AIR QUALITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04e0e490-748b-4aba-9672-39913954eea8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "743c2598-fde8-4d45-b3fe-5bcb3e883387",
      "evidence": "Air quality has a cost that EO can help diminish. In 2015, the cost of premature deaths from APMP and AOP in Europe was 4.5% of GDP.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 155,
      "from": 38,
      "beatId": "019de978-bd95-77eb-8d44-c191a03ed714",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Eight sector deep-dives quantifying enabled revenues plus case studies.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 132,
      "from": 38,
      "beatId": "019de978-be1a-7645-baeb-dacc445f2ef7",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Drivers/challenges, value chains, SWOT explain implications per sector.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 110,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019de978-bfcc-73cd-b74f-0a4bbf4c4798",
      "evidence": "110 takeaways, 111 health context, 112-114 framework + VC, 115 SWOT-like, 116 benefits, 119-121 cases.",
      "position": 12,
      "objective": "Air Quality: cascade to EUR 537M benefits and three CAMS-based services",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 72,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}