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  "documentTitle": "SDG reporting 2018",
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  "notes": "The slide uses a mix of narrative text and key metrics to illustrate the 'intention-action' gap.",
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      "kind": "callout",
      "text": "there remains a gap between companies' good intentions and their ability to embed the SDGs into actual business strategy.",
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      "text": "SDG adoption and reporting: 72%",
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      "kind": "paragraph",
      "text": "of the total companies mentioned SDGs as part of their business strategy",
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      "kind": "paragraph",
      "text": "Viewing the results as a whole, it appears that while the majority of companies are keen to talk about the SDGs they have yet to get specific about how they're embedding them into strategies and actions. Why is this happening?",
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      "kind": "paragraph",
      "text": "disclosed meaningful Key Performance Indicators (KPIs) and targets related to the Goals – suggesting the selection of priority SDGs isn't backed up by meaningful action or monitoring",
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      "kind": "paragraph",
      "text": "of companies in our study mentioned the SDGs in their corporate and sustainability reporting",
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      "kind": "paragraph",
      "text": "of companies have identified priority SDGs",
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      "text": "Our top level findings suggest that, despite the SDGs being part of global business conversations for more than three years, and a significant number of companies pledging a commitment to the Goals, there remains a gap between companies' good intentions and their ability to embed the SDGs into actual business strategy.",
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      "text": "We believe that, while there is a clear appetite for embracing the SDGs, many organisations still lack the strategy, tools and culture needed to transform those commitments into tangible business actions. That has a knock-on effect in terms of measuring and reporting on their progress in meeting the Goals. As a result they are unable to demonstrate to investors, peers and their own employees how and why the SDGs are helping improve their overall business, both now and sustaining it for the long term.",
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