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      "text": "The average company prioritised 7.3 of the 17 goals - a high number of goals that could reflect the fact that key individual goals for the business are not receiving enough attention.",
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      "text": "SSE demonstrate good reporting practices throughout their sustainability report. SSE discloses a RAG (red, amber, green) rating to represent the status of progress made against their business targets and SDGs, emphasising the priority areas for the business. The company conducted a materiality assessment of all 169 SDG targets to identify priority areas. Based on their research, SSE prioritised 8 SDGs with the top 3 priorities being Climate Action (SDG13), Industry, Innovation and Infrastructure (SDG9) and Affordable and Clean Energy (SDG7). For each Goal, they've prioritised specific SDG targets which are most relevant to their business. Overall, 15 targets were identified to be highly material, including two of the targets for their most important SDG, Climate Action (SDG13): 13.1 (Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries) and 13.2 (Integrate climate change measures into national policies, strategies and planning).",
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      "text": "The SDGs undoubtedly are now part of corporate discourse both inside the organisation and with external stakeholders, but what does that mean in terms of adopting the most relevant Goals and implementing them into strategy and operations?",
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      "text": "Yet again, Life Below Water (SDG14) ranks last in corporate priorities. Zero Hunger (SDG2) and No Poverty (SDG1) also barely register with companies as SDG priorities. This may be because, aside from major food producers, most company management teams view these Goals as priorities for government, and they struggle to see how they can make a positive difference, or are unsure how to measure or capture their impact on these SDGs. As companies tend to review the SDGs at a goal instead of a target level, this broad thinking may be common if misguided. It may also explain that the average company prioritised 7.3 of the 17 goals - a high number of goals that could reflect the fact that key individual goals for the business are not receiving enough attention.",
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      "text": "Of the 729 companies, 50% have prioritised the SDGs they believe are most important to their business. The most popular priorities remain unchanged from last year's research, with the majority of organisations still focused on three main SDGs - Decent Work and Economic Growth (SDG8), Climate Action (SDG13) and Responsible Consumption and Production (SDG12) (See Figure 4: Company prioritisation of the SDGs). We believe that the reasons for prioritising these three goals are varied but contributing factors could include the fact that, if you haven't taken the time to explore the SDGs in great depth these three might appear the obvious ones where business has a role to play. In short, it's what should be business as usual. Take Climate Action (SDG13) for example. There are already mature mechanisms and frameworks in place to measure and report greenhouse gas (GHG) emissions while new measures like the Task Force on Climate-related Financial Disclosures (TCFD), the EU Non-Financial Reporting Directive and growing individual stock exchange requirements to disclose GHG emissions mean that prioritising Climate Action is essential.",
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      "text": "Source: http://sse.com/media/522476/SSE-plc-Sustainability-Report-2018.pdf",
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