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  "documentTitle": "Global Family Business Survey 2018",
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  "notes": "The chart shows a clear divergence: 1st generation businesses are more likely to achieve double-digit growth, while later generations are more likely to achieve single-digit growth.",
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      "text": "Our survey findings show that first-generation family businesses clearly outperform those run by subsequent generations in their ability to achieve double digit growth, highlighting the need to balance business model continuity with an appetite for disruption.",
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      "text": "Base: all 1/2/3/4/5+ generation global respondents (2018: all answering n=1,040/1,082/480/187/127) Source: PwC Global Family Business Survey 2018",
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      "text": "Exhibit 3: Growth rate by generation running the business",
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