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  "documentTitle": "Global Family Business Survey 2018",
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  "notes": "Page 44 of PwC Global Family Business Survey 2018.",
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      "text": "In this situation, family business leaders often face a choice between an outright sale, maximising growth potential before a sale, or 'going for growth' and engaging with private equity.",
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      "text": "Demographics and legacy are big factors. Over the coming decades, trillions of dollars will be passed down from one generation to the next in the largest transfer of wealth in history. More than 350,000 family and private businesses will change hands as owners retire.",
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      "text": "Family business leaders have traditionally viewed private equity investors as not necessarily compatible with their long-term strategies and values. Nonetheless, we included questions on external financing this year.",
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      "text": "That echoes what PwC has found in other recent studies, notably in Germany... When respondents were asked in a PwC Germany study in 2011 whether they would be open to private equity, a mere 18% said yes. That proportion grew to 61% by 2013 and a staggering 83% by 2017.",
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