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  "documentTitle": "Global Family Business Survey 2018",
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  "notes": "Includes a profile of Roche with key metrics and a long-form quote/narrative about corporate social responsibility.",
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      "text": "The economist Milton Friedman once said, ‘The business of business is business.’ So, what he was saying was: ‘Let us make money, and the rest will take care of itself. We don’t have to worry about externalities.’ But this is clearly, to my understanding, not true.",
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