{
  "docId": "019dd923-5ca1-7489-b63a-21625f88df26",
  "docSlug": "97a9842463bddb0f",
  "documentTitle": "Global Family Business Survey 2018",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 15,
  "pageCount": 56,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes a testimonial quote from Johan H. Andresen.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "big_number",
    "paragraph",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-21625f88df26/15",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "79% of respondents on average globally felt they had a clear sense of values and purpose as a company.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-db91b8f93c91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.61,
        "x": 0.068,
        "y": 0.345
      },
      "kind": "chart",
      "text": "86% Africa, 86% Latin America, 81% North America, 80% Europe, 68% Asia",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "124db994-4196-484b-b0e4-13777fedfa4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.23,
        "x": 0.702,
        "y": 0.165
      },
      "kind": "chart",
      "text": "79% global average",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb1dde48-b1fd-4fdb-9779-3b988fae6775",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Proportion of respondents agreeing strongly with having a clear sense of agreed values and purpose: 79%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-e122e02c838a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.278,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "annual growth in our survey, 84% had a clear sense of agreed values and purpose, compared with 76% among those with a lower growth rate. These findings tell us that as decision making grows more complex...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f05c9c7-cfe5-4b0d-901a-c5e725b39c57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.068,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "of values gave them a competitive advantage. At the same time, only 49% of respondents actually had values articulated in written form. This rose noticeably to 53% among businesses generating double-digit growth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e55ebe2-f2a0-48f0-8d8f-69648d5fe435",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.27,
        "x": 0.068,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Base: all global respondents (2018: n=2,167) Source: PwC Global Family Business Survey 2018",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d4915ed-d997-42ca-9c53-d13737dd9c34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.09,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "Proportion of respondents agreeing strongly with the statement: 'You have a clear sense of agreed values and purpose as a company'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87b5de89-9903-40cd-bf44-5ab375fc40cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.49,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "a value”, page 49). Indeed, living up to codified values and purpose is the best risk management system you can put into place. When it comes to codifying values, a good starting principle is keep it simple.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc019fb8-c664-46c2-9b19-93194bc3610c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.702,
        "y": 0.615
      },
      "kind": "quote",
      "text": "Once we established Ferd, we tried to make a conscious set of assigned values – more precisely, values we would like people to talk to us about.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b857a29a-6ca8-4560-85ff-b13eb4cfca9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Once we established Ferd, we tried to make a conscious set of assigned values - more precisely, values we would like people to talk to us about. - Johan H. Andresen, Owner and Chairman, Ferd (Norway)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-df18db053b49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.37,
        "x": 0.068,
        "y": 0.195
      },
      "kind": "title",
      "text": "Exhibit 5: Sense of agreed values and purpose, by region",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ae8d200-6a15-46fd-8e11-2410a54b900b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de966-61a9-707d-9f98-ca10b901579e",
      "evidence": "Each donut labelled with regional %",
      "confidence": 70
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-61f7-7214-a7b4-a2d2747fd314",
      "evidence": "Andresen (Ferd Norway) quote",
      "confidence": 70
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "bfda38ab-30c0-4845-b5b6-9e63d6cbe36e",
      "evidence": "86% Africa, 86% Latin America, 81% North America, 80% Europe, 68% Asia",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de966-6182-7205-89bb-e18a911afe5b",
      "evidence": "Series of donut charts by region",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de966-61d0-711d-8dc7-ffcf832ef515",
      "evidence": "Highlighted 79% global average",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 46,
      "from": 10,
      "beatId": "019de966-57ac-73f3-9b3c-1181cae2ce47",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Five principles + values/purpose/digital/PE thematic recommendations",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 50,
      "from": 10,
      "beatId": "019de966-5877-7438-a35a-a448fe85699d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Values, purpose, digital, PE themes with cases and principles",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "019de966-591d-74c9-921f-0eda54473ad6",
      "evidence": "Section divider + multiple verbatim quotes from family business leaders + 79% data point",
      "position": 3,
      "objective": "Establish that codified values pay off, using verbatim leader quotes",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 70,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}