{
  "docId": "019dd923-5ca1-7489-b63a-21625f88df26",
  "docSlug": "97a9842463bddb0f",
  "documentTitle": "Global Family Business Survey 2018",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 14,
  "pageCount": 56,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide is a text-heavy page from a PwC report, containing two prominent pull-quotes and several data points embedded in the narrative.",
  "elementsJson": [
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-21625f88df26/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This year, 79% felt they had a clear sense of values and purpose as a company.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-c45b9e0576fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.73,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "This report found that 74% of family businesses believed they had a significant advantage over non-family businesses because they have a stronger culture and values.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "274ceb1d-9ba2-45dd-aee0-e9c9e276e00a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.73,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "This year, 79% felt they had a clear sense of values and purpose as a company. Breaking it down by region, there were some interesting differences: only 68% of respondents in Asia felt this to be the case, compared with 86% in both Africa and Latin America, 81% for North America and 80% for Europe.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3783be84-0c26-47ab-b3e3-fda2bdba7baf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.1,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "The values of a company are the operating beliefs and principles that guide behaviour among not just the leadership but also its employees. These concepts often manifest in the company’s culture.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcb87e15-9147-41d8-af2a-0ba5d8ce443e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.1,
        "y": 0.54
      },
      "kind": "quote",
      "text": "You can only interpret the values of the family – the values of the business – by living them personally and by making everybody in the business aware of them, by making the ‘genetic code’ of these values comprehensible to all.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3755c977-6cd1-4578-82c3-5b7aeddd0aaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.73,
        "y": 0.16
      },
      "kind": "quote",
      "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2d543d5-84c8-43ef-8ad2-845b7eaddcea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "My grandfather was a great believer in how you do business. Around 15 years ago, we found a letter written by him in 1947 that talked about this idea of mutuality with your associates, your community and all your business dealings. - Victoria Mars, Member, Board of Directors (Chairman of the Board from 2014 to 2017), Mars Inc. (US)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-ca894f9280ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-6133-761a-b08c-1f13155d8edd",
      "evidence": "Two prominent expert quotes including grandfather letter",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-615a-744e-9f48-661000336e84",
      "evidence": "79% have clear sense of values; 1947 letter detail",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 46,
      "from": 10,
      "beatId": "019de966-57ac-73f3-9b3c-1181cae2ce47",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Five principles + values/purpose/digital/PE thematic recommendations",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 50,
      "from": 10,
      "beatId": "019de966-5877-7438-a35a-a448fe85699d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Values, purpose, digital, PE themes with cases and principles",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "019de966-591d-74c9-921f-0eda54473ad6",
      "evidence": "Section divider + multiple verbatim quotes from family business leaders + 79% data point",
      "position": 3,
      "objective": "Establish that codified values pay off, using verbatim leader quotes",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 70,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}