{
  "docId": "019dd923-5ca1-7489-b63a-21625f88df26",
  "docSlug": "97a9842463bddb0f",
  "documentTitle": "Global Family Business Survey 2018",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 11,
  "pageCount": 56,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Features Victoria Mars, Board Member. Includes key company metrics.",
  "elementsJson": [
    "headline_text",
    "photo",
    "kpi_table",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-21625f88df26/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-21625f88df26#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The company's approach makes a good example of what it means to have values clarified, codified and communicated.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-690f1bd920b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.312,
        "w": 0.242,
        "x": 0.061,
        "y": 0.178
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c325fb0e-18a0-43d7-9625-2fa6cc6bf09a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual turnover: $35bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-7128c971879e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.338,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Businesses often display their principles and values on their website and in their marketing materials. Some even carve them onto the walls of their offices. But do they live by their principles in everything they do?...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5190788b-8f2c-41b6-aa49-9f78b41f098d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.338,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "Mars Inc., US. Victoria Mars, Member, Board of Directors (Chairman of the Board from 2014 to 2017)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa1b2495-401f-4e65-bc05-ae39928e4362",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Repeat, repeat, repeat; demonstrate, demonstrate, demonstrate The Five Principles all the time. It's so critical you don't forget about these five principles. — Victoria Mars, Member, Board of Directors",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-8541-6f5d7ae1dcb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.242,
        "x": 0.061,
        "y": 0.55
      },
      "kind": "table",
      "text": "Established: 1911; Current generation: Fourth; Annual turnover: >$35bn; Employees: 115,000; Sector: Pet care, confectionery, food",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "031d861c-96f1-437d-80d6-06c54b65ff0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.338,
        "y": 0.188
      },
      "kind": "title",
      "text": "Defining the role of business in five principles",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91a0b384-0de8-4363-b878-bf56117041b3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de966-601a-72d8-b309-750b5146b0d8",
      "evidence": "Opens narrative case study with founder lineage",
      "confidence": 75
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-5fa5-722c-9088-fd0d0ed52eb9",
      "evidence": "Victoria Mars headshot + board director attribution",
      "confidence": 85
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-5fcc-74c6-bf66-ee533217e6bb",
      "evidence": "Specific KPIs ($35bn, founding year)",
      "confidence": 80
    },
    {
      "name": "Social Validation",
      "slug": "social-validation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de966-5ff3-724e-903e-49c898a5c278",
      "evidence": "Mars Inc. as flagship peer example",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "KPI fact sheet (case study sidebar)",
      "slug": null,
      "matchId": "019de966-70bc-7539-b26c-8bd5b529155b",
      "evidence": "Standard left-rail table of company metrics",
      "confidence": 70
    }
  ],
  "arcBeats": [
    {
      "to": 46,
      "from": 10,
      "beatId": "019de966-57ac-73f3-9b3c-1181cae2ce47",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Five principles + values/purpose/digital/PE thematic recommendations",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 50,
      "from": 10,
      "beatId": "019de966-5877-7438-a35a-a448fe85699d",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Values, purpose, digital, PE themes with cases and principles",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019de966-58f4-7411-91cd-05762ba985a5",
      "evidence": "Two-page case study on Mars 'Five Principles' as proof point",
      "position": 2,
      "objective": "Use Mars Inc. as the precedent case for codified values",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 80,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}