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      "text": "Walk the talk\nPwC has a Tax Code of Conduct and carries out a policy that tax advice provided must be in line with the client's strategy. I can well believe that, in such a large organisation, it can be complicated to get everyone involved internally, in order to actually convey that policy to clients. This requires a high level of commitment from the leadership, that is to say, from the Executive Board and the Supervisory Board. They must walk the talk, be consistent in how they behave and they must live the message. Also, the way in which individual tax advisors develop their advice needs to play a role in the HR cycle, i.e. in assessments and promotions. We see that PwC is very proactive in developing sustainable tax advice. PwC is also always willing to share knowledge and to move the debate forward.",
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      "text": "Positive developments\nPositive developments emerge from VBDO's Tax Transparency Benchmark. More and more companies are reporting publicly on their tax policy. It creates trust if a company can demonstrate that its tax policy is focused on more than just paying as little as possible. And nobody likes to be at the bottom of VBDO's ranking.",
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      "text": "Angélique Laskewitz is director of the Vereniging van Beleggers voor Duurzame Ontwikkeling, VBDO (the Dutch Association of Investors for Sustainable Development). VBDO defends the interests of institutional and private investors who wish to contribute to sustainable development. VBDO is committed to a sustainable capital market that, in addition to financial criteria, also takes social and environmental criteria and governance into account. The organization conducts research, organizes meetings and asks questions about sustainability at shareholders' meetings. VBDO, together with PwC, publishes the Tax Transparency Benchmark, an investigation into the way listed companies report on their tax policy.",
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      "text": "Corporate responsibility is not something that should be run from a separate department; it must be part of a company's core business. Companies need to bring their tax strategy in line with their overall strategy and therefore also with their corporate responsibility policy, and ensure a proper implementation thereof. That is what we mean by sustainable tax. More and more companies are making good progress in this, but it is not yet self-evident. PwC is a major and well-respected player that has a central position in the Dutch business world and can play a key role in moving this forward, also within its worldwide network.",
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