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      "text": "I see no dilemma – simply an opportunity to do things differently.",
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      "text": "Creativity\nPwC operates in an international environment and that means that people must travel every now and then. That can mean dilemmas in terms of the CO2 emissions. But, actually, I don't see this as a dilemma, but an opportunity to do things differently. Sustainability mobilises an enormous amount of creativity. Technology provides us with tremendous support, so communicate remotely where possible. And, if you must travel, then look for alternatives to flying. Oddly enough, a train is often more expensive than an air ticket, but if you travel less then you also save on expenses. Just check what you save when you do this – you'll be surprised.",
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      "text": "Taking the holistic view\nI see that PwC has formulated a number of specific areas for focus in its approach to circularity: energy, air travel, cars, waste and procurement. This is great – it provides consistency and inspiration. It also means that you develop an integrated view, as you have to avoid coming up with measures that reduce your negative impact in one area while increasing it in another. Circularity requires a holistic view.",
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      "text": "You have to go with your ambition, even if you don't know exactly how you're going to realise it. We have made our choices on the basis of current developments, but with an eye on that key point on the horizon. The way you get there is constantly changing, but not the ambition. You have to fine-tune how you get there time and time again.",
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      "text": "Geanne van Arkel is Head of Sustainability at Interface, a listed company that produces carpet tiles. The company is one of the pioneers and market leaders in the circular production space. It had already started its rigorous sustainability policies back in the 90s, before the term circular had been conceived. Interface's ambition is to become restorative and eliminate each and every negative environmental effect before 2020 – and is well on the way to actually realising this ambition.",
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      "text": "Each and every project is a sustainability project\nI am pleased to see you have all sorts of projects ongoing in the area of corporate responsibility. But in my view, every one of your projects is a sustainability project. You can reflect sustainability in all your various services – and, in doing so, contribute to sustainability at other companies and organisations. In fact, you have it relatively easy. As a service provider, you don't manufacture, so your environmental impact is, by definition, relatively small. But, if you promote circularity among your clients, then of course you've got to have your own house in order.",
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      "text": "I see no dilemma – simply an opportunity to do things differently. — Geanne van Arkel, Head of Sustainability at Interface",
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      "text": "External stakeholders' view on PwC: Geanne van Arkel on PwC's ambition to become fully circular",
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