{
  "docId": "019dd923-5ca1-7489-b63a-19ec7aef7aa5",
  "docSlug": "51b4e76e02ce47a2",
  "documentTitle": "21st CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 24,
  "pageCount": 32,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart uses a diverging dot plot format to compare two opposing trends across 7 regions plus a global average.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-19ec7aef7aa5/24",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5#slide-24",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CEOs across every region and country recognise that the world is moving away from ‘measuring prosperity primarily through financial measures (e.g., GDP)’ and towards ‘measuring prosperity through multifaceted metrics (e.g., including quality-of-life indices).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f4-73c3-b03b-ac9e2bd77077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.727,
        "x": 0.273,
        "y": 0.42
      },
      "kind": "chart",
      "text": "Diverging dot plot showing percentage of CEOs choosing between financial measures vs multifaceted metrics by region.",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fff9146-db77-42af-afbf-c0d0884ccffd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CEO sentiment: 66%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f4-73c3-b03b-b0fa8fe79d8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.26,
        "x": 0.037,
        "y": 0.315
      },
      "kind": "paragraph",
      "text": "One area in which more fragmentation is a welcome development is in the way we measure prosperity around the world. CEOs across every region and country recognise that the world is moving away from ‘measuring prosperity primarily through financial measures (e.g., GDP)’ and towards ‘measuring prosperity through multifaceted metrics (e.g., including quality-of-life indices)’. This is particularly true in Latin America. North America lags the global consensus with nearly 40% of CEOs siding with traditional financial measures. Still, 57% agree that the world is moving in the direction of multifaceted metrics (see Exhibit 12). Defining those metrics and capturing the data to accurately measure them will be a priority agenda item in the coming years.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0538dbd5-c955-40e5-8697-95e3e6f9e9b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.2,
        "x": 0.273,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: PwC, 21st Annual Global CEO Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65e4a1ab-ef50-4729-92fc-840f38aaf3b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.727,
        "x": 0.273,
        "y": 0.315
      },
      "kind": "title",
      "text": "Every region believes we are headed towards ‘measuring prosperity through multifaceted metrics’",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e014ed39-62b0-4df8-9f5c-82e538557601",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de95e-b6a1-7161-a9c7-4767af49c578",
      "evidence": "Title states consensus: 'Every region believes...multifaceted metrics'",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de95e-b6c2-703c-bd6d-87d276f47930",
      "evidence": "Diverging dot-plot across regions",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 3,
      "beatId": "019de95e-ad42-7379-b7b7-49a5071099e3",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Three data chapters: growth (p.3-12), threats (p.13-17), prosperity (p.18-25)",
      "position": 1,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 18,
      "beatId": "019de95e-ae2d-70bd-b4ea-a297d49ad012",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": null,
      "evidence": "Fractured world section ends with chairman's call to act",
      "position": 4,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 18,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019de95e-aeb3-737e-bd2c-5db4cf235a5b",
      "evidence": "Mixed views on globalisation (p.19), 'increasingly fractured world' (p.22), divided growth (p.25)",
      "position": 4,
      "objective": "Replace belief in seamless globalisation with a fractured-world reality",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 70,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}