{
  "docId": "019dd923-5ca1-7489-b63a-19ec7aef7aa5",
  "docSlug": "51b4e76e02ce47a2",
  "documentTitle": "21st CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 20,
  "pageCount": 32,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "ceo_quote",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide features a large landscape photo on the left and a pull-quote on the right, followed by a paragraph of commentary.",
  "elementsJson": [
    "photo",
    "quote_block",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-19ec7aef7aa5/20",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-19ec7aef7aa5#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Even the most inward-looking governments cannot block how people talk on their cellphones.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f4-73c3-b03b-31dc105f0477",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.425,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "654e6edd-1265-469a-a98f-bf8fd54524ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.225,
        "x": 0.508,
        "y": 0.658
      },
      "kind": "paragraph",
      "text": "Bernardo Vargas Gibsone, President & CEO of ISA, Latin American infrastructure conglomerate",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35388ded-fb8e-4cce-af2b-18ef9f84cc92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.225,
        "x": 0.746,
        "y": 0.315
      },
      "kind": "paragraph",
      "text": "Of course, there are regional differences. By and large, Asia-Pacific CEOs tend to be more sanguine in their assessment of globalisation's benefits (see Exhibit 10). For example, nearly 70% of Asia-Pacific CEOs believe globalisation has helped – at least somewhat – to close the wealth gap. Asia-Pacific is also the most positive about climate change; 27% of CEOs there believe globalisation has helped avert it ‘to a large extent’, double the proportion in most other regions and nine times the proportion in North America.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cc8b075-d6fc-4a73-821b-fa4002645de9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.225,
        "x": 0.508,
        "y": 0.315
      },
      "kind": "quote",
      "text": "If you look at the history of the world over the past 100 years, you see it going back and forth between the opening of economies and the closing of economies. Episodes of anti-globalisation come and go as political points of view change. But today we operate in a connected world. Even the most inward-looking governments cannot block how people talk on their cellphones.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "985fed71-40e5-42da-a825-285e32a56515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "If you look at the history of the world over the past 100 years, you see it going back and forth between the opening of economies and the closing of economies. Episodes of anti-globalisation come and go as political points of view change. But today we operate in a connected world. Even the most inward-looking governments cannot block how people talk on their cellphones. — Bernardo Vargas Gibsone, President & CEO of ISA, Latin American infrastructure conglomerate",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-d9f4-73c3-b03b-34c8651a6d55",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de95e-b578-7197-9f4f-0b72d679be4d",
      "evidence": "Pull quote from named CEO",
      "confidence": 70
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de95e-b557-77fe-8c87-7d064e66023f",
      "evidence": "Quote on history of globalisation cycles",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 3,
      "beatId": "019de95e-ad42-7379-b7b7-49a5071099e3",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Three data chapters: growth (p.3-12), threats (p.13-17), prosperity (p.18-25)",
      "position": 1,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 18,
      "beatId": "019de95e-ae2d-70bd-b4ea-a297d49ad012",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": null,
      "evidence": "Fractured world section ends with chairman's call to act",
      "position": 4,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 18,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019de95e-aeb3-737e-bd2c-5db4cf235a5b",
      "evidence": "Mixed views on globalisation (p.19), 'increasingly fractured world' (p.22), divided growth (p.25)",
      "position": 4,
      "objective": "Replace belief in seamless globalisation with a fractured-world reality",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 70,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}