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  "documentTitle": "21st CEO Survey",
  "authorId": "PwC",
  "authorName": "PwC",
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  "notes": "The chart uses a slope graph to visualize the shift in rankings of 15 different threats over two years.",
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      "kind": "callout",
      "text": "The threats that trouble CEOs are increasingly existential.",
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      "text": "Percentage of respondents answering 'extremely concerned': 42%",
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      "text": "Meanwhile, the threat of ‘uncertain economic growth’, the No. 2 ‘extreme concern’ globally last year, drops to No. 13. ‘Exchange rate volatility’ at No. 3 in 2017 barely makes the top 10 this year (see Exhibit 7). Each region reports a different mix of threats as the most concerning, but one general global observation is that CEOs across the world are increasingly anxious about broader societal threats – such as geopolitical uncertainty, terrorism, and climate change – rather than direct business risks such as changing consumer behaviour or new market entrants. The threats that trouble CEOs are increasingly existential.",
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      "kind": "source-note",
      "text": "Source: PwC, 21st Annual Global CEO Survey. Base: All respondents (2018=1,293; 2017=1,379)",
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      "kind": "title",
      "text": "Terrorism and cyber threats moved up; uncertain economic growth and exchange rate volatility moved down",
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      "evidence": "Side-by-side 2017 vs 2018 rankings show shift",
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      "evidence": "Connecting lines annotate movement of each threat",
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      "evidence": "Three data chapters: growth (p.3-12), threats (p.13-17), prosperity (p.18-25)",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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