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      "text": "IAB Podcast Ad Revenue Study, June 2017",
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      "text": "The IAB Podcast Advertising Revenue Study is part of an ongoing IAB mission to provide an accurate barometer of podcast advertising growth. To achieve differentiation from existing estimates and accomplish industry-wide acceptance, key aspects of the survey include: Obtaining historical data directly from companies generating internet (publishers and advertising networks) advertising revenues; Making the survey as inclusive as possible, encompassing significant forms of podcast advertising; and Establishing and maintaining a confidential process, only releasing aggregate data.",
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      "text": "The methodology employed here is similar to the methodology which PwC has used to conduct the half-year and full-year internet advertising revenue report since 1996. Throughout the reporting process, PwC: Compiles a database of the 20 largest podcast advertising revenue generators. Companies surveyed are believed to make-up a significant amount of the overall market, but they are not meant to estimate the entire market. Conducts a quantitative mailing survey with leading industry players, including podcast publishers and ad networks. Requests and compiles several specific data items, including quarterly net commissionable advertising revenue by delivery mechanism, advertisement type, campaign type, and advertising industry category. Analyzes the findings, identifies and reports key trends.",
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