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  "documentTitle": "Blurred lines FinTech 2016",
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      "text": "Figure 7: Trends in the fund transfer and payments industry ranked by importance and likelihood to respond",
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      "text": "Traditional banks may already have many of the streamlined and digital/mobile-first capabilities, but they should look to integrate their multiple digital channels into an omni-channel customer experience.",
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      "text": "The move towards virtual banking solutions is being driven, in large part, by consumer expectations. While some segments still prefer human interactions in certain parts of the process, a viable digital approach is now mandatory for lenders wishing to compete across all consumer segments.",
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      "text": "Source: PwC Global FinTech Survey 2016 and DeNovo - see in Appendix the definitions of the above-mentioned trends.",
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      "text": "2.2 Fund transfer and payments priorities are security and increased ease of payment",
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