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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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      "text": "North America is the global frontrunner in Vitamins and Dietary Supplements, with the US the largest single country, contributing 27% of 2018 global sales with 24.8 €B while Canada brings in 1,2 €B.",
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      "text": "North America is the global frontrunner in Vitamins and Dietary Supplements, with the US the largest single country, contributing 27% of 2018 global sales with 24.8 €B while Canada brings in 1,2 €B. In the US, Vitamins and Dietary Supplements benefits from the broadening trend around healthy living and the rise of healthcare costs, especially among ageing populations. Currently, consumers are looking for herbal dietary supplements, because of the rising market availability of counterfeit products. Dietary supplements were used by 31% of children in the United States",
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      "text": "Market Value: 26 €B",
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      "text": "Source: PwC Analysis, Euromonitor International 2019, Press",
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