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      "text": "The new eating habits, mostly in the Western World with (i) a excess of sugar, salt, fats, chemical additives and tobacco and (ii) a shortage of fibers aminoacids, vitamins and minerals, brought to new emerging needs",
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      "text": "Attention to physical appearance and physical / mental well-being\nSlowing down of the aging process\nNeed to cure metabolic disorders\nSpecific health problems preventions\nConsumer habits: Health -> Good Fit",
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      "text": "Source: PwC Analysis, Press\nPwC | Vitamins & Dietary Supplements Market trends Overview",
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