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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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      "text": "The expansion of the business, together with the latest industry trends, has developed transversal and innovative market segments, focused on offering health and wellness benefits using natural ingredients and resources.",
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      "text": "Nutra-cosmetical: Contain ingredients or active ingredients consisting of proteins and enzymes. They are marketed as cosmetics, and are generally administered orally. Companies can declare that the products have medical properties if they possess specific characteristics required by law. Nestlé/L'Oreal JV to produce cosmetic nutritional supplements",
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      "text": "Cosmeceutical: The products are usually made up of vitamins, herbs, oils and extracts. Companies can declare that the products have medical properties if they possess specific characteristics required by law",
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      "kind": "list",
      "text": "Nutraceutical: Nutraceutical products are usually used for preventive purposes. They can be used as a support for pharmacological treatments. They do not require a prescription. Companies can declare that the products have medical properties if they possess specific characteristics required by law",
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      "text": "Healthcare (Nutrition and Pharmaceutical) and Personal Care markets have evolved in recent years, extending the focus of their business to new areas and addressing common consumer needs. The expansion of the business, together with the latest industry trends, has developed transversal and innovative market segments, focused on offering health and wellness benefits using natural ingredients and resources (e.g. food, herbs, roots, oils, vitamins). Among the cross and innovative segments, nutraceutical products are positioned as food with specific organoleptic properties able to prevent and / or reduce certain diseases",
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      "text": "Source: PwC Analysis, IMS Health. PwC | Vitamins & Dietary Supplements Market trends Overview",
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      "text": "Nutraceutical, Cosmeceutical and Nutra-cosmetical markets are born as innovative and transversal segments to the Pharmaceutical, Nutrition and Personal Care, blurring the boundaries among traditional segments",
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