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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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      "text": "The prospective growth of the Vitamins and Food Supplements market is forecast at 4,4% (CAGR 2018 - 2023), driven by exogenous factors and the evolution of consumption preferences.",
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      "text": "Trends in consumer preferences: Growing awareness among consumers of the importance of wellbeing and prevention; Increased nutrition needs related to sports and athletic activities; Sophistication of consumer needs. Exogenous factors: Progressive aging; Habits and lifestyle; Increase in healthcare costs.",
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      "text": "Source: PwC Analysis, Technavio 2019, Press",
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