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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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      "text": "Consumer distrust: The use of deceptive advertising and communication strategies by some companies, aimed at claiming the health benefits of taking supplements, has led to a growing distrust of consumers towards the entire sector...",
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      "text": "Threat of counterfeit dietary supplements: The increase in the consumption of dietary supplements has simultaneously led to an increase in the influx of counterfeit and fake supplements into the market. Counterfeiting refers to the branding and sale of non-authorized products...",
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      "text": "Challenging regulatory environment: The growth in the global dietary supplements market brings about a greater need for governmental intervention and strengthening of regulations... Over the past decade, the US Food & Drug Administration (FDA) has become more stringent...",
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      "text": "Source: PwC Analysis | PwC | Vitamins & Dietary Supplements Market trends Overview",
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