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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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      "text": "The supplement market, according to consumers, can be divided into 2 categories: (i) a traditional market which responds to a logic of support of the tone, energy and well-being and (ii) a more innovative market that responds to multiple complex needs as specific \"ailments\" (e.g. intestinal and urinary \"disorders\") or \"prevention\" (e.g. cardiovascular, bones, joints).",
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      "text": "Source: PwC Analysis, Federsalus 2020, Istat",
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