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  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
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  "notes": "The slide highlights market performance and qualitative drivers for VDS across major European economies.",
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      "text": "Market Value: 1,8 €B",
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      "text": "WE has strict VDS regulations (e.g. “claim-based”) and, in some cases, lack of consumer habit, but has grown due to rising ageing population demanding more VDS products for: (i) disease prevention, (ii) support healthy living practices to increase healthy life span",
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      "text": "Source: PwC Analysis, Federsalus 2019, Press - Notes (*): Directorate General for Consumption, Competition, and Repression of Fraud",
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      "text": "Market, Value 2014, CAGR (14-18), Value 2018, Drivers. Germany, 1.6 €B, 2.9%, 1.8 €B, More attention to health... Russia, 1.6 €B, (4.8%), 1.3 €B, Increasing awareness... France, 0.9 €B, 8.6%, 1.3 €B, Reduction of reimbursements...",
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