{
  "docId": "019dd923-5ca1-7489-b63a-085ad4f41f60",
  "docSlug": "e1aa7a359a65b85c",
  "documentTitle": "Vitamins & Dietary Supplements Market trends – Overview",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 23,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 17,
  "notes": "Includes a callout box for market context and a source note.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-085ad4f41f60/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-085ad4f41f60",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-085ad4f41f60.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-085ad4f41f60#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In Western Europe, the healthy living trend supported growth among key players such as the UK and Italy, where the latter is culturally used to taking supplements.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-832d-b0f5ff26e657",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.65,
        "x": 0.177,
        "y": 0.365
      },
      "kind": "chart",
      "text": "Stacked bar chart showing market value in €B for Eastern and Western Europe from 2014-2018",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77e97243-d4dd-4e7e-8e03-f74bc84c2629",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.96,
        "x": 0.035,
        "y": 0.73
      },
      "kind": "list",
      "text": "In Western Europe, the healthy living trend supported growth among key players such as the UK and Italy... In Germany, the second biggest market, demand was supported by the growing popularity of veganism... VDS sales in Western Europe increased at the low growth rate in 2014-2018 with a 3,5% CAGR due in large part to the European debt crisis that has affected consumer purchasing patterns. The growth of demand for Vitamins and Dietary Supplement in Eastern Europe (CAGR 1,1%) is being spurred by three main trends -health and wellness, convenience and increasingly hectic lifestyles.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4917711-25f7-4841-98c7-1f076c8d42d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Value (€B): 13.5",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-832d-b643af8c4d5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.76,
        "x": 0.035,
        "y": 0.06
      },
      "kind": "paragraph",
      "text": "The Western Europe market has the highest value (almost 10 €B in 2018) and grows at a higher rate (CAGR 3,5%). Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products are, thus, considered as a preventive measure to health disorders",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "857aafe1-0709-4927-afb1-bb3517666d28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.035,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: PwC Analysis, Euromonitor International 2019, Press",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03adddd5-6b77-401b-893b-77f3d45868a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.391,
        "x": 0.038,
        "y": 0.318
      },
      "kind": "title",
      "text": "Vitamins and Dietary Supplements – European market (2014 - 2018, €B, %)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c59f8280-b7c8-4c06-a979-727f1074e7fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de94b-ec1a-7756-ae12-aa638db524fc",
      "evidence": "Title states 10 EUR-B value and 3.5% CAGR for Western Europe.",
      "confidence": 88
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "5bcd55fd-679f-4aa4-97d8-9eedd5f6ad5c",
      "evidence": "The stacked bar chart effectively presents market value in €B for Eastern and Western Europe.",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de94b-ec3d-7650-b7c5-5db40f2f1f37",
      "evidence": "Stacked bar contrasts Western vs Eastern Europe growth.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 4,
      "beatId": "019de94b-e87a-722f-8c11-9581976a503f",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Section 1+2 define market and chronicle 2014-2018 historical performance with charts.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 8,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019de94b-e906-72eb-bab2-f5475eb5a4b4",
      "evidence": "Global aggregate (p8) split into NA (p9), Western/Eastern Europe (p10-11), Italy (p12-13), then COVID disruption (p14).",
      "position": 2,
      "objective": "Benchmark historical growth across geographic segments",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 80,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}