{
  "docId": "019dd923-5ca1-7489-b63a-07f3cac110e0",
  "docSlug": "e8f9f47b68008d67",
  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 5,
  "pageCount": 24,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a ranking table to compare survey results across two time periods.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-07f3cac110e0/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.27,
        "x": 0.048,
        "y": 0.635
      },
      "kind": "callout",
      "text": "Our insight: The shift to online shopping will continue, particularly among those who now work more often—or all the time—from home.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc93868-5876-4d82-ab98-e20ef1a77c21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer preference percentage: 41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8332-63a47ef47dbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.27,
        "x": 0.048,
        "y": 0.135
      },
      "kind": "paragraph",
      "text": "Although price is the highest-ranking reason that consumers in our most recent survey say they're shopping online, they still consider fast and reliable delivery and availability to be important.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63487af1-3c34-4dab-af8a-df25e6651da2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.377,
        "y": 0.7
      },
      "kind": "source-note",
      "text": "Base: All respondents: March 2021 survey (8,738); June 2021 survey (8,681). Note: Responses shown are limited to the options provided. Source: PwC's June 2021 Global Consumer Insights Pulse Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92f9d7c2-c81c-478f-a1bc-54cbe4d146db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.55,
        "x": 0.377,
        "y": 0.26
      },
      "kind": "table",
      "text": "Ranking of online shopping attributes for June 2021 vs March 2021",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b12844ff-4e7b-4381-9f00-b1d80cce7936",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.55,
        "x": 0.377,
        "y": 0.175
      },
      "kind": "title",
      "text": "Fast delivery and availability continue to be most important to those shopping online",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a0f7db8-1524-4f7c-8256-2898f7378f75",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-c572-7051-8577-1538d7c6ebc1",
      "evidence": "title states insight on fast delivery and availability",
      "confidence": 80
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-c5ba-707f-9a69-317ccd4037e8",
      "evidence": "comparison table for two time periods",
      "confidence": 70
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-c595-7689-90c3-637797f74150",
      "evidence": "explicit 'Our insight:' callout",
      "confidence": 85
    },
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "5b8615ed-4412-40b7-869c-9b0afd317e06",
      "evidence": "Ranking of online shopping attributes for June 2021 vs March 2021",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 2,
      "beatId": "019de947-c0d2-719f-92f0-5e2ca8a013db",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p2 stacked-bar of 8 change dimensions then 5 trend buckets with charts/tables",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 17,
      "from": 3,
      "beatId": "019de947-c18f-7589-bcc5-91f7669d4484",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "trends 1-4 stack evidence: digital, health, eco, price",
      "position": 2,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de947-c200-743e-b32c-bef2329fe060",
      "evidence": "p3 thematic intro, p4 channel split chart, p5 online-shopper priorities table",
      "position": 1,
      "objective": "Zoom from 'more digital' theme into channel-mix and online-shopper priority data",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 75,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}