{
  "docId": "019dd923-5ca1-7489-b63a-07f3cac110e0",
  "docSlug": "e8f9f47b68008d67",
  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 19,
  "pageCount": 24,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "Includes a comparison between June 2021 and March 2021 data for specific categories.",
  "elementsJson": [
    "paragraph",
    "bar_chart_stacked",
    "kpi_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-07f3cac110e0/19",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Younger generations consider themselves more likely to go to a sporting or mass event.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8334-22d1357c00f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.429,
        "y": 0.275
      },
      "kind": "chart",
      "text": "Likelihood to attend Restaurant, Gym, Sporting or mass event",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ecc4470-e772-49c9-b0ef-126c916f6b6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Likelihood to attend mass events: 38%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8334-2682d154e05b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.135
      },
      "kind": "paragraph",
      "text": "The entertainment sector should be encouraged by the latest results—though it shouldn't expect a stampede towards sports stadiums or centres for the arts...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b6b700e-12eb-4fdf-96e6-69cc7814634a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.429,
        "y": 0.755
      },
      "kind": "source-note",
      "text": "Source: PwC's June 2021 Global Consumer Insights Pulse Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9a8d1a6-eee0-40d4-b85e-9089203f5f14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.82,
        "y": 0.31
      },
      "kind": "table",
      "text": "Likelihood by generation for sporting or mass events",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd33168e-92de-4adb-b76b-b3c68e6a2f4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.429,
        "y": 0.178
      },
      "kind": "title",
      "text": "Consumers are more likely to say they'll go to big events",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "597cac42-2dd7-4b86-be01-9af3c74fa83e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-cd49-7444-a6aa-82f13a618dd1",
      "evidence": "title: 'Consumers are more likely to say they go to big events'",
      "confidence": 75
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-cd94-706a-b62f-2f48935c23fb",
      "evidence": "younger-cohort callout tied to demo table",
      "confidence": 60
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "567a0cc3-14df-4ef7-8876-fe3a72cb20fc",
      "evidence": "The slide presents a finding about consumers' likelihood to attend events, which could be used to encourage or call to action the entertainment sector.",
      "confidence": 0.5
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-cd6f-7552-b2b6-e351c763840c",
      "evidence": "stacked bars + demographic table",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 2,
      "beatId": "019de947-c0d2-719f-92f0-5e2ca8a013db",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p2 stacked-bar of 8 change dimensions then 5 trend buckets with charts/tables",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 21,
      "from": 18,
      "beatId": "019de947-c1b3-76d8-9704-5934601347f4",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Climax",
      "beatSlug": null,
      "evidence": "fifth trend (local) caps the inductive set",
      "position": 3,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 18,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de947-c29b-730f-8d76-7283ff03a9f0",
      "evidence": "p18 intro, p19 mass-events, p20 travel willingness, p21 local-shopping support",
      "position": 5,
      "objective": "Zoom from 'more local' theme into mass-event, travel and local-shopping deltas",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}