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  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
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  "notes": "Part of PwC's June 2021 Global Consumer Insights Pulse Survey.",
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      "text": "43% of those polled in our most recent Pulse survey say their activities have become more local since our first Pulse survey was conducted.",
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      "text": "Everything seemed to ‘go local’ during the pandemic. Those who couldn’t travel far afield began exploring their own regions with renewed interest, ordering food from local restaurants and finding creative ways to entertain and celebrate milestones in a socially distanced way. Even though horizons for many people are beginning to widen, ‘going local’ is still popular: 43% of those polled in our most recent Pulse survey say their activities have become more local since our first Pulse survey was conducted. Regional differences are stark with this trend; some territories are more than 20 percentage points higher than the global average. In Indonesia, 69% say they’re more local; in Russia, 63%; the Philippines, 58%; South Africa, 57%; and Malaysia, 54%. To nobody’s surprise, that local emphasis is more marked among those who say they’re planning to spend more on at-home activities than on activities outside the home.",
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