{
  "docId": "019dd923-5ca1-7489-b63a-07f3cac110e0",
  "docSlug": "e8f9f47b68008d67",
  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 17,
  "pageCount": 24,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": "Exhibit 14. Data from PwC's June 2021 Global Consumer Insights Pulse Survey.",
  "elementsJson": [
    "paragraph",
    "icon_grid",
    "callout_box",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-07f3cac110e0/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.68,
        "y": 0.05
      },
      "kind": "callout",
      "text": "Our insight: At the time this second Pulse survey closed in March 2021, consumers were still hesitant about spending, especially on nonessentials.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69f7e125-7d82-4419-a7ac-6fb4ccfd01b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our insight: At the time this second Pulse survey closed in March 2021, consumers were still hesitant about spending, especially on nonessentials. But we do expect consumers' disposition towards spending to eventually improve as the economic recovery continues.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8333-f74fdb5de442",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Grid of 12 spending categories with percentages",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cada8b5c-3cee-4524-ae5e-7675682dc4e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.58,
        "y": 0.58
      },
      "kind": "metric",
      "text": "24% of global consumers do not expect to increase their spending in any category.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b7c3114-6f3f-40be-a0a5-44de7b6b5afb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.58,
        "y": 0.4
      },
      "kind": "metric",
      "text": "23% of global consumers predicted an increase in spending across six or more categories.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f955f0fe-1850-49f6-be0c-092f4de4d1c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of consumers expecting to increase spending: 37%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8333-faa0be35cea4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "And yet the survey results indicate that in many households, spending power has actually increased, in part because there have been fewer outlets for spending in the past year.",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59183aa8-5f01-4b04-aeb3-94bfa14b7537",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.68,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Some of that spending will surely go to necessities, such as food and household goods. But our most recent Pulse survey shows that spending on most at-home activities will hardly change at all.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b447dc5-c076-4ed7-8e94-7e55131a9414",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: PwC's June 2021 Global Consumer Insights Pulse Survey",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36bbf740-14b5-4d71-8776-74651010dc57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "title",
      "text": "Categories in which consumers expect to increase spending",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a404e8a3-54c0-437b-8ec0-e67893a31683",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-cc11-77cd-b7cf-bd93c6123c50",
      "evidence": "title labels content; insight delivered in callout",
      "confidence": 65
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-cc60-727d-aa0a-ea8e20941916",
      "evidence": "icon grid presents 12 categories uniformly",
      "confidence": 70
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-cc37-74ce-aac9-00b225cb4c4e",
      "evidence": "explicit 'Our insight:' callout on saving rates and dining shift",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 2,
      "beatId": "019de947-c0d2-719f-92f0-5e2ca8a013db",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p2 stacked-bar of 8 change dimensions then 5 trend buckets with charts/tables",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 17,
      "from": 3,
      "beatId": "019de947-c18f-7589-bcc5-91f7669d4484",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "trends 1-4 stack evidence: digital, health, eco, price",
      "position": 2,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de947-c276-77f1-a3fc-26c95b8caf01",
      "evidence": "p15 intro, p16 price-driver bars by category, p17 spending-intent icon grid",
      "position": 4,
      "objective": "Zoom from 'more price-sensitive' theme into purchase drivers and category outlook",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}