{
  "docId": "019dd923-5ca1-7489-b63a-07f3cac110e0",
  "docSlug": "e8f9f47b68008d67",
  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 13,
  "pageCount": 24,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The slide includes a narrative analysis of survey results regarding brand loyalty drivers and generational differences in eco-sensitivity.",
  "elementsJson": [
    "paragraph",
    "bar_chart_horizontal",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b63a-07f3cac110e0/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b63a-07f3cac110e0#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Interestingly, our most recent Pulse survey found that the greenness of a brand has an impact on how loyal shoppers are to that product or service.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8332-db4852a2aa86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.58,
        "x": 0.38,
        "y": 0.275
      },
      "kind": "chart",
      "text": "Bar chart showing loyalty drivers: Reliability (46%), Availability (31%), Customer Service (26%), Loyalty programs (26%), Ethical practices (24%), Fun experience (20%), Sustainable practices (19%), Exclusivity (18%), Personalisation (17%), Giving back (15%), Engaging content (14%), Seamless digital (12%)",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9ad5613-268d-4cac-bfe1-5b7af805bd99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.22,
        "x": 0.74,
        "y": 0.475
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f299e34e-7559-4904-a696-706cb0e769a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of consumers choosing brand attribute: 46%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8332-de7e8f144770",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.32,
        "x": 0.05,
        "y": 0.135
      },
      "kind": "paragraph",
      "text": "Interestingly, our most recent Pulse survey found that the greenness of a brand has an impact on how loyal shoppers are to that product or service. Sustainable experiences aren't among the two top drivers of loyalty...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b2b6592-ad51-4b7c-8cb4-7abaa06ee729",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.58,
        "x": 0.38,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Base: All respondents (8,681). Note: Responses shown are limited to the options provided. Source: PwC's June 2021 Global Consumer Insights Pulse Survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc5c4de6-0391-4742-b470-10c37c6bd3fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.58,
        "x": 0.38,
        "y": 0.175
      },
      "kind": "title",
      "text": "Reliability is key to brand loyalty, but ethical and sustainable practices also factor in",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0db51e7d-988a-4676-8c7b-cf4e66ab7599",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "51ef399f-a719-4dca-80d6-48d4301de0e1",
      "evidence": "Although not a traditional 2x2 matrix, the slide presents a table with multiple loyalty drivers, which could be seen as a form of matrix.",
      "confidence": 0.5
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de947-c9e8-715f-85d0-5a1fecd7df0e",
      "evidence": "title: 'Reliability is key to brand loyalty, but ethical/sustainable practices factor in'",
      "confidence": 80
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-ca33-72de-a15a-73471ee8c585",
      "evidence": "callout discusses generational nuance vs the bars",
      "confidence": 55
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de947-ca0d-735e-826a-56c4c54237b7",
      "evidence": "horizontal bar ranks 10 loyalty drivers",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 2,
      "beatId": "019de947-c0d2-719f-92f0-5e2ca8a013db",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p2 stacked-bar of 8 change dimensions then 5 trend buckets with charts/tables",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 17,
      "from": 3,
      "beatId": "019de947-c18f-7589-bcc5-91f7669d4484",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "trends 1-4 stack evidence: digital, health, eco, price",
      "position": 2,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de947-c251-70a8-a17e-c2cc9eed84a7",
      "evidence": "p10 intro, p11 WFH vs onsite line chart, p12 price barrier, p13 loyalty drivers, p14 generational heatmap",
      "position": 3,
      "objective": "Zoom from 'more eco-friendly' theme into behaviour, blockers and generational nuance",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 80,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}