{
  "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "docSlug": "c163cc6f7c9a1132",
  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 72,
  "pageCount": 84,
  "prevPage": 71,
  "nextPage": 73,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/72",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-72",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.55,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dcb632d-2e8f-4a6e-916f-189f9b6c8223",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.68,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "A",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe69c8c8-d8ba-4b96-99b1-2163251f8c86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "title",
      "text": "Appendices: COVID-19 and SMEs: Implications",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ace29e0-d102-4491-bf2d-a3de46fcd849",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 84,
      "from": 71,
      "beatId": "019de928-24a5-7009-bcd6-9845c9aec454",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": null,
      "evidence": "COVID appendix, SME Desk CTA, contacts and disclaimer close the deck",
      "position": 5,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 84,
      "from": 50,
      "beatId": "019de928-252d-76a9-a44c-c98bda4b8c6e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "key insights/recommendation pages and SME Desk CTA dominate the back half",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 76,
      "from": 72,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019de928-2728-747d-82a8-7abb19dae0b2",
      "evidence": "Global GDP contraction chart (p.73) vs Nigeria MSME-specific impact (p.75) → recommended response strategies (p.76)",
      "position": 15,
      "objective": "Frame COVID shock: global vs Nigerian MSME impact then call out resilience strategies",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 72,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}