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  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
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      "text": "The internet, media and research publications are the go-to sources for information or advice for 22% of the surveyed business leaders. Thought leadership is of strategic value to business owners and experts in the contemporary age. The primary tools of deploying thought leadership include the internet, the media, as well as via capacity building workshops, seminars and conferences. PwC's thought leaders are people who combine warmth, humanity and passion with technical expertise - bringing the head and the heart together as one. They set direction and provide guidance from years of combined experience in professional services. 18% of the respondents looked to their business network/partners for direction, while friends & family, professional service providers, as well as business consultants/financial advisers were the second, third and fourth options respectively. The most sough after advice by the CEOs surveyed was on business growth and efficiency.",
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