{
  "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "docSlug": "c163cc6f7c9a1132",
  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 53,
  "pageCount": 84,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/53",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.23,
        "y": 0.312
      },
      "kind": "list",
      "text": "Nigerian women account for about 41% ownership of micro-businesses in the country, placing Nigeria among the highest entrepreneurship rates globally",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43d0b285-e46f-472d-a56e-0227d07c712d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.59,
        "y": 0.312
      },
      "kind": "list",
      "text": "Women own 20% of enterprises in the formal sector, and about 12% of the Directors on corporate boards of directors are women",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dd75f5e-31a6-4805-b3a0-57985b723749",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.41,
        "y": 0.312
      },
      "kind": "list",
      "text": "There are 23 million female entrepreneurs operating in the micro-business segment in the country",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67f92c75-66a4-4a40-91fe-af82f27cef85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.06,
        "y": 0.312
      },
      "kind": "list",
      "text": "Women make up about 49% of the Nigerian population and nearly one out of four women in sub-Saharan Africa is a Nigerian.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c51afb5-526f-4d1f-a9eb-fd6609fd0ff3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.77,
        "y": 0.312
      },
      "kind": "list",
      "text": "Nigeria ranked 128th out of 153 countries and 27th out of 53 countries in Africa, on the World Bank's Global Gender Gap Index 2020",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c12b712-4bf4-43f1-8052-358b4e71f0bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gender Gap Index: 128th",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8317-ff1f2dfd97e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.06,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Source: PwC research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d00a48c9-212c-4f87-8025-f3d85565849e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "Gender parity in the corporate sector is a global challenge and Nigeria is not an exception to this...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c55f8ec-6e03-4dee-bf56-9229111627fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de928-2df8-702c-b06e-d2e30dafefe0",
      "evidence": "Five concrete stats incl. Gender Gap Index 128th",
      "confidence": 80
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de928-2e19-746c-ad83-03594d7bad2f",
      "evidence": "Each stat in a labelled colored block with iconography",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "Gender Gap Index ranking",
      "slug": null,
      "matchId": "019de928-317e-733c-9c5d-a408b3c53888",
      "evidence": "Five-block infographic citing Nigeria 128th Gender Gap Index ranking",
      "confidence": 75
    }
  ],
  "arcBeats": [
    {
      "to": 70,
      "from": 50,
      "beatId": "019de928-2483-7748-832e-4633e5c6cb0c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "women, payments, info chapters lean on interviews, case studies, charts to substantiate",
      "position": 4,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 84,
      "from": 50,
      "beatId": "019de928-252d-76a9-a44c-c98bda4b8c6e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "key insights/recommendation pages and SME Desk CTA dominate the back half",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 56,
      "from": 50,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019de928-26a0-72ec-a4da-5c62d61835e0",
      "evidence": "Section divider quote on women's economic empowerment → benefits → Gender Gap Index 128th → 3:1 male/female SME ownership → sector employment chart",
      "position": 11,
      "objective": "Benchmark Nigeria's gender parity gap against global standards and draw implications",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 74,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}