{
  "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "docSlug": "c163cc6f7c9a1132",
  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 48,
  "pageCount": 84,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes a direct quote from the founder regarding the impact of the insurgency.",
  "elementsJson": [
    "headshot",
    "logo_grid",
    "paragraph",
    "quote_block",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/48",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-48",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The Insurgency that ravaged the North-east adversely affected the business.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8317-68e7b9b2b9b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.02,
        "y": 0.13
      },
      "kind": "image",
      "text": "Engineer Ibrahim Balami",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f612d25-7aa8-4bd9-bfbe-d327b917d5f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.52,
        "y": 0.5
      },
      "kind": "list",
      "text": "Major Setbacks: Insurgency, Failed contract.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4605c5ac-5f91-4872-9986-58ab0ed0396d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.68,
        "y": 0.5
      },
      "kind": "list",
      "text": "Issues / Problems: Production, Finance, Economy, Talent.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "794442b6-4d21-4385-a320-200b2e1a9811",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.2,
        "y": 0.5
      },
      "kind": "list",
      "text": "Journey so far: Size, Employees, Location.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afc58175-736c-462d-ba87-59f03b1c7dca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.36,
        "y": 0.5
      },
      "kind": "list",
      "text": "Recorded Milestones: Expansion, Capacity increase.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e199cb8a-439c-474a-ab13-d17d1e9f0ceb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.68,
        "x": 0.3,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Overview of Business: Historical background, Inspiration, Products & Services.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d55009f-eee3-4171-a239-bad742fe39bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.02,
        "y": 0.5
      },
      "kind": "quote",
      "text": "The Insurgency that ravaged the North-east adversely affected the business.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b58ea5db-ca1d-41b1-a20a-f52202339d9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The Insurgency that ravaged the North-east adversely affected the business. — Engineer Ibrahim Balami",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-dfa4-712e-8317-6cf5e2042618",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Case study: IBBA 36 Global Concept",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1082016e-2c78-4edf-9ee2-ba8fd57f6d4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d918c09e-ef9a-487f-b41e-5c0136ffeab4",
      "evidence": "Overview of Business: Historical background, Inspiration, Products & Services.",
      "confidence": 0.7
    },
    {
      "name": "Singularity Effect",
      "slug": "singularity-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de928-2d2e-766c-a919-9faacf113b01",
      "evidence": "IBBA 36 Global Concept founder narrative + insurgency quote",
      "confidence": 70
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "58565ab4-d3fd-4c42-8242-a8394402ea09",
      "evidence": "The Insurgency that ravaged the North-east adversely affected the business.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 49,
      "from": 23,
      "beatId": "019de928-2462-77ae-a321-fc5ccf19dbe1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "tax/finance/growth chapters each pair diagnosis with PwC recommendations",
      "position": 3,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 49,
      "from": 20,
      "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "case studies + so-what callouts framing implications of the pain points",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 48,
      "from": 47,
      "name": "Expert Witness",
      "slug": "23-expert-witness",
      "bestFor": "Technical validation, regulatory compliance, skeptical executives",
      "matchId": "019de928-267e-7487-b2e0-1179056fdfe6",
      "evidence": "Manufacturers Association of Nigeria interview followed by IBBA 36 Global Concept case study",
      "position": 10,
      "objective": "MAN Assistant Director interview + IBBA case as proof of growth obstacles",
      "structure": "The Authority's Credentials -> Their Finding/Opinion -> Applied to Our Case",
      "confidence": 70,
      "description": "Borrow credibility from a recognized authority to validate your position"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}