{
  "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "docSlug": "c163cc6f7c9a1132",
  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 84,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Includes a photo of the founder, Ada Osakwe, and the company logo.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "headshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/20",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.12,
        "x": 0.03,
        "y": 0.185
      },
      "kind": "image",
      "text": "Ada Osakwe",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28b30c08-6ac4-4028-a11d-ba30ad393e90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.06,
        "x": 0.17,
        "y": 0.245
      },
      "kind": "image",
      "text": "Nuli logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02611cfa-8300-4bba-a632-be962122f8f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.26,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Overview of Business. Nuli is an indigenous food company dedicated to inspiring a happier generation for Africa through the manufacturing of fresh foods & beverages made from locally-grown fruits and vegetables.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd25dcc2-f5b1-4bf6-a83d-7389749c2892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "Case study: Nuli Juice Company (1 of 3)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bd7a1df-88fd-4f90-a944-382f8224a06d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Singularity Effect",
      "slug": "singularity-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de928-2a17-7493-a0c9-74d26450493b",
      "evidence": "Single business (Nuli Juice) profiled with founder portrait to humanise data",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 13,
      "beatId": "019de928-2440-72d5-bc03-ae5253dcb413",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "business environment & pain-point charts plus Nuli Juice illustrating challenges",
      "position": 2,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 49,
      "from": 20,
      "beatId": "019de928-250b-757f-b3ad-ac9a7881ccf1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "case studies + so-what callouts framing implications of the pain points",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 20,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "019de928-2592-7498-ae48-0e93999c73f6",
      "evidence": "Three contiguous case-study slides on Nuli Juice with founder quote and operational struggle",
      "position": 3,
      "objective": "Humanise pain points via Nuli Juice founder journey",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 82,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}