{
  "docId": "019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "docSlug": "c163cc6f7c9a1132",
  "documentTitle": "PwC’s MSME Survey 2020 Building to Last",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 84,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 11,
  "notes": "The slide uses circular progress indicators to highlight key percentages from a PwC MSME survey.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-e5e7647e2bfe/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-e5e7647e2bfe#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "57%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ef36743-15a2-4ee6-b1a8-f81f626fbf03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.85,
        "y": 0.15
      },
      "kind": "chart",
      "text": "46%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96f4772a-6581-4966-93a3-803ac76796c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "chart",
      "text": "22%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4c1054a-19c9-4eb3-81d8-fdf76c8abdc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "chart",
      "text": "48%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b08bed13-ec5e-4c32-81f7-32d031ff104f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "chart",
      "text": "22%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2aa4c28-1697-4073-b94d-269e2fe6ed55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "PwC MSME Survey 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "985cb29a-af60-4cf9-888e-91c83b3ea1cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Survey response percentage: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-dfa3-77ce-855b-6decbb930110",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.85,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Say they would prefer private equity over debt financing (33%) to fund business growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "091a3284-5d02-44db-85b4-e619e750ee43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.45,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Say the pressure to reduce prices is the topmost economic issue. Rising inflation (19%), low demand for products and services (16%) High interest rate (14%) High exchange rate (14%) All of the above (10%)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "334339a8-6e17-4ca0-97c3-ed0a7e6171cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.65,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Say family & friends are the most popular financing sources (vs 15% who obtained credit facilities)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "495bc4df-be00-4723-9210-8f1c5b5b3ef8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.05,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Cited multiple taxes & levies, lack of coordination of federal & state agencies and the absence of technology platform(s) as challenges in paying their taxes.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "638885c5-3992-4bb3-9fa4-13b00691dcc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.25,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Say obtaining finance was their most pressing problem. Finding customers (16%), infrastructure deficit (15%) and insufficient cash-flows (14%) followed closely",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75f4f907-89b4-4082-ac7f-353991239f8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "Headline survey findings in Nigeria (1 of 2)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fc21c5d-577b-4667-b337-eb1115e4c25e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de928-28bc-729a-9cab-93876e2f6cf6",
      "evidence": "Headline survey findings stated up-front as a series of one-line takeaways",
      "confidence": 55
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de928-289a-74d8-9c0d-f3c3844e13a5",
      "evidence": "Five donut charts arrayed in a row for direct comparison",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 1,
      "beatId": "019de928-241d-7775-add7-8e719102c0e6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "cover, foreword, MSME definitions, sector sizing, methodology, headline findings",
      "position": 1,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 19,
      "from": 7,
      "beatId": "019de928-24e9-759e-b5c2-6c49c67e7434",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "survey charts: sector sizing, headline findings, pain-point bars",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de928-254e-75a8-80b8-21852c8c232b",
      "evidence": "Section divider → BOI/SMEDAN definitions → 3-part sector insights → methodology → headline findings (p.5-12)",
      "position": 1,
      "objective": "Zoom from MSME definitions to Nigeria-specific sector stats and headline survey findings",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}