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  "documentTitle": "PwC’s 24th Annual Global CEO Survey",
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      "text": "The pandemic experience, sector by sector. Taking a closer look at the effects on companies in different industries, we see how many will be reinventing their workplaces as the vaccine rollout continues—with flexible work models becoming a permanent fixture for a range of roles, including sales, finance and technology. But striking the right balance will be more challenging in industries such as hospitality, transportation and retail, where business model changes are likely to require significant shifts in deeply ingrained customer behaviours and employee ways of working.",
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      "text": "The pandemic experience, sector by sector. Taking a closer look at the effects on companies in different industries, we see how many will be reinventing their workplaces as the vaccine rollout continues.",
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      "text": "In contrast, CEOs in technology are more confident than their peers in every other industry, a natural byproduct of the pandemic's digital acceleration. \"We're feeling surprisingly optimistic,\" notes Steve Hare, CEO of UK software firm Sage Group. \"We've started to see new customer-acquisition levels normalise...and small and medium-sized businesses in general are pretty optimistic about the longer term because they are agile.\" CEOs of companies in industries that witnessed favourable changes in consumption patterns during the pandemic also have a positive outlook. A case in point: sales of electric guitars. Revenues at US-based stringed instrument manufacturer Fender Musical Instruments grew by about US$100m in 2020. Says CEO Andy Mooney, \"The complete reverse of what we anticipated happening is happening. We're now looking at expansion.... I'm very optimistic that we'll get significant growth again in 2021 and beyond.\"",
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      "text": "Industries were affected in different ways by COVID-19, as lockdowns and other restrictions changed the way we work, live, travel and shop. This disparity is reflected in confidence levels, both in our survey results and in our interviews with CEOs.",
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      "text": "The hospitality and leisure and transportation and logistics sectors are among those with the lowest reported confidence levels. \"Whether we like it or not, the next 12 to 24 months are going to be bumpy.... Our goal is to get back to at least 2019 levels in three years,\" says Dillip Rajakarier, group CEO of the Thailand-based hospitality firm Minor International, which operates luxury hotels and spas in more than 50 countries. Noni Purnomo, president director of Indonesia-based Blue Bird—which, among other holdings, operates the country's largest taxi fleet—also acknowledges the challenges of recovery: \"We hope by the second half of the year we'll be able to see significant improvement. But the impact on business will be lagging.... Our target is to reach 90% of our January/February 2020 revenues by the end of 2021.\"",
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      "text": "We’re feeling surprisingly optimistic, notes Steve Hare, CEO of UK software firm Sage Group.",
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