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      "text": "For example, CEOs in the US are reducing their emphasis on China as a growth driver, and increasing their focus on Canada and Mexico; compared to the findings in our last survey, US CEOs' interest in the latter two countries rose by 78%.",
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      "text": "Growth market importance: 45%",
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      "text": "As cross-border competition heats up global tax debates, CEOs foresee some cooling of global trade tensions. Both trade conflict and protectionism dropped on the CEO threat list, in relative and absolute terms.",
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      "text": "Source: PwC 24th Annual Global CEO Survey. Note: Showing only top six countries by 2021 rank for China and US CEOs",
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