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  "documentTitle": "Breakthrough Brigade Innovation Growth",
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      "text": "74% say breakthrough innovation has been made more important by the COVID-19 pandemic; 42% say they may not survive without being able to consistently generate breakthrough innovation; 73% continue to prioritise efficiency and cost reduction over breakthrough innovation, with another 59% saying a short-to-mid-term focus gets in the way of breakthrough innovation.",
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      "text": "While the majority struggle to deliver breakthrough innovation, our research uncovered a group of organisations who have standardised the approach to breakthrough innovation - and made it repeatable. Throughout the report, this cohort is referred to as the Breakthrough Brigade. These aren't the more nimble players you might expect to see. These are mostly £10 billion+ corporates, with 50,000+ employees. They pursue and achieve the highest ROI on innovation - both breakthrough and incremental innovation - more often than other businesses. Their focus on breakthrough innovation has made them better at all innovation. They're likelier to move ahead of customer demand and competitor pace. They're also considerably better at attracting breakthrough innovation talent. They're also the most eager cohort of respondents to keep seeking better, more creative ideas - and to do so at pace. Not only are they already doing it better and faster - they want to crank up the dial further. So, while some leaders will tread carefully in tougher economic times, bold leaders will lean into their innovation agendas. As investment costs come down and new needs emerge and accelerate, it's an opportune time to invest rather than retreat.",
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