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  "documentTitle": "Breakthrough Brigade Innovation Growth",
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      "text": "In our experience, this engine needs to focus on three things to connect innovation and growth: strategy, system, and structure.",
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      "text": "Innovation is much more than the point of invention. It's no good if an idea stays in the lab or at pilot stage. Innovation that drives major growth therefore calls for an organised approach that connects ideas to revenue and makes the process repeatable.",
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      "text": "This doesn't mean limiting your focus to current competencies only, but to realise what additional competencies are needed for success. In turn, this will inform the way you innovate and the support provided, such as idea sourcing tools, design sprints, accelerators, and venturing. It will also inform early commercial assessments, with iterative feedback ensuring the right opportunities make it to market and evolve based on deep customer understanding.",
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      "text": "Structure is vital to increase the ROI from innovation, and to ensure you're acting to remove or pivot projects lacking traction. Three types of metrics - strategy-level, portfolio-level, and project-level - provide the insight needed to make the right calls, and to scale resources and investment up/down as required. One way to ensure that innovations don't progress too far without merit is to use metered funding, where any additional investment is proportionate to satisfying agreed success factors.",
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      "text": "One of the common challenges we see is that innovation is treated as a separate activity. And the more disruptive an idea is, the further it's distanced from the main business. While it can be useful to innovate away from BAU activity, the strategic purpose should be aligned. Without this, it's difficult to see how innovation connects and contributes to business results and strategic growth.",
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      "text": "This connecting component is your innovation 'engine'. It provides the codified structure and clear framework for successful innovation - even more so when seeking to push the envelope of possibility. In our experience, this engine needs to focus on three things to connect innovation and growth: strategy, system, and structure.",
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      "text": "The supporting system means framing innovation efforts around what you're good at. Think about what your organisation is deeply passionate about, its existing strengths and capabilities, and where it wants to be.",
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