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      "text": "To invest in experimentation, organisations needn't always develop entirely new or augmented capabilities. Smart leaders seek to leverage the expertise and ideas of others – specialists, partners and consortia. Platform businesses are a prime example of how a wider ecosystems of partners can invest in experimentation while controlling the risk and financial outlay. Suddenly, your horizons extend from owned assets to a near-infinite supply of providers – where you own the connections, not necessarily the means of production. Here, large incumbents have an advantage. With well-established brands, deep customer relationships, access to capital and domain expertise, they have the data pools that can be matched with digital expertise to create platform opportunities. Working with Pret A Manger, we supported their delivery of a revolutionary coffee subscription service to over 400 stores. Having come up with new ways to transform and scale their business, they called on us to help deliver. By leveraging platform-as-a-service offerings, we rapidly launched test-and-learn pilots with Pret to understand customer behaviour, then launched new features in quick succession to drive customer acquisition and retention.",
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